ARE YOU HARD ENOUGH?

In the case of HARD, fear over what’s ‘foreign’ is more intense than ever. The arrival of immigrants and their ghettoisation in the city centre is mostly seen as a problem. Although you can experience different cultures in the streets of Athens, in reality we blatantly ignore them. HARD seeks to express thoughts and feelings that are found in these situations; it listens to, records and reproduces their sounds. Trying to fight back ignorance and fear through fashion and pop culture is one of the main mechanisms we have in our hands to make a step forward.