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Followed by a private camera, Jamie Campbell Bower lives contrasting yet exciting moments, from his off-duty dressing room, chilling out and speaking on the phone, into a self-portrait photoshoot. The film closes with a private-performance on-stage, rocking out with his guitar and freeing his creativity. An in-depth voyage to Jamie’s inner soul is juxtaposed with a continued dialogue with the viewer, encouraging him to take the soul-searching journey with Jamie. Embodying the FENDI Man values, Jamie tells the story of a young successful professional, knowing what he wants and getting it, while remaining true to the child within himself, yet hidden behind the FENDI SS18 Men’s sunglasses.

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