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AFTER THE STORM: HARD.CLO FW 20/21
Athens based contemporary brand Hard.clo has revealed it’s new FALL/WINTER 20-21 collection. This time, the concept is based on the inspiration from Gericault’s Medusa.
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The collection underlines the worst traits and the best virtues of the human nature.
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Hope, mirages, bad weathers and winds, the treason. Everything coincides to become part of our reality, either political, personal or even environmental.
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All constitute hazards. Yet the will to strive and survive always got the best out of a worst-case scenario.
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When everything seems to have fallen apart, never-ending courage finds a gleam of light to cease upon.
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Chaumery was inadequate and traitor, Africa Battalion wanted what was rightfully theirs.
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Medusa was a hope in utter darkness. And a song we sang as children without knowing the consequences it carried…
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Photographer Spyros Kokkonis
Art Direction and Design NomasNoMore
Styling George Karapetis
Muah Sophia Kossada / Beehive Artists
Model Lorenzo / D ModeLs , Argyris / XRay Models