Gucci Spring/Summer 2023 Men’s Collection

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GUCCI‘s Spring/Summer 2023 Men’s collection unveils an astonishing and playful game, producing tension in the relationship between original and copy. As if by magic, clothes duplicate. They seem to lose their status of singularity. The effect is alienating and ambiguous.

Almost a rift in the idea of identity, and then, the revelation: the same clothes emit different qualities on seemingly identical bodies. Fashion, after all, lives on serial multiplications that do not hinder the most genuine expression of every possible individuality.

It’s exactly the impossibility of the perfectly identical that nourishes the magic of twins. A genomic spell wanted to make such creatures precisely the same but, as a matter of fact, they live on impalpable discrepancies and misalignments. It’s the deception of similitude, a sort of dual game of illusion of a cracked symmetry. Find here the whole collection.

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