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Gus Kenworthy Is Posing For Prada’s Latest ‘Linea Rossa’ Campaign
Gus Kenworthy stars in the fall-winter 2020 Prada Linea Rossa campaign. Prada Linea Rossa looks to American freestyle skier and Olympic silver medalist Gus Kenworthy as the face of its sporty collection.
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Known as Extreme-Tex, the eco-friendly material of the eniter collection was developed exclusively for Prada across a three-year period. Lightweight yet structured, it’s composed of recycled polyester and both water-repellent and durable. It also thermoregulates body temperature and has antibacterial properties fused to the fibers to deal with any incidental sweat.
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When Prada first launched the Linea Rossa collection in 1997, the label redefined luxury sportswear. It fused high fashion with cutting-edge, hyper-functional materials in a perfect synthesis of form and function. This new line shows that 23 years on, Prada is still pushing the envelope in activewear and beyond.
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