Gus Kenworthy Is Posing For Prada’s Latest ‘Linea Rossa’ Campaign
Gus Kenworthy stars in the fall-winter 2020 Prada Linea Rossa campaign. Prada Linea Rossa looks to American freestyle skier and Olympic silver medalist Gus Kenworthy as the face of its sporty collection.
Known as Extreme-Tex, the eco-friendly material of the eniter collection was developed exclusively for Prada across a three-year period. Lightweight yet structured, it’s composed of recycled polyester and both water-repellent and durable. It also thermoregulates body temperature and has antibacterial properties fused to the fibers to deal with any incidental sweat.
When Prada first launched the Linea Rossa collection in 1997, the label redefined luxury sportswear. It fused high fashion with cutting-edge, hyper-functional materials in a perfect synthesis of form and function. This new line shows that 23 years on, Prada is still pushing the envelope in activewear and beyond.