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Athens based contemporary brand Hard.clo has revealed it’s new SPRING/SUMMER 20 collection. This time, the concept is based on the inspiration from Gericault’s Medusa. 

The collection underlines the worst traits and the best virtues of the human nature. Hope, mirages, bad weathers and winds, the treason. Everything coincides to become part of our reality, either political, personal or even environmental. All constitute hazards. Yet the will to strive and survive always got the best out of a worst-case scenario. 

When everything seems to have fallen apart, never-ending courage finds a gleam of light to cease upon. Chaumery was inadequate and traitor, Africa Battalion wanted what was rightfully theirs. 

Medusa was a hope in utter darkness. And a song we sang as children without knowing the consequences it carried…

You can shop all the collection at http://www.hardclo.com

Photographer Spyros Kokkonis 

Art Direction and Design NomasNoMore 

Styling George Karapetis 

Muah Sophia Kossada / Beehive Artists 

Model Dina Vasileva / Agencia Models , Kim Hyeong / Vn Models

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