HARDCLO SPRING/SUMMER 2020 / MAYDAY, MAYDAY!
Athens based contemporary brand Hard.clo has revealed it’s new SPRING/SUMMER 20 collection. This time, the concept is based on the inspiration from Gericault’s Medusa.
The collection underlines the worst traits and the best virtues of the human nature. Hope, mirages, bad weathers and winds, the treason. Everything coincides to become part of our reality, either political, personal or even environmental. All constitute hazards. Yet the will to strive and survive always got the best out of a worst-case scenario.
When everything seems to have fallen apart, never-ending courage finds a gleam of light to cease upon. Chaumery was inadequate and traitor, Africa Battalion wanted what was rightfully theirs.
Medusa was a hope in utter darkness. And a song we sang as children without knowing the consequences it carried…
You can shop all the collection at http://www.hardclo.com
Photographer Spyros Kokkonis
Art Direction and Design NomasNoMore
Styling George Karapetis
Muah Sophia Kossada / Beehive Artists
Model Dina Vasileva / Agencia Models , Kim Hyeong / Vn Models
